“Durian is a metaphor for how funky or possibly gross Southeast Asian cuisine can be,” said Chawadee Nualkhair, an author and food writer based in Bangkok. “It’s a way to illustrate foreignness … a shorthand for wacky.”
That’s the view from the West. But it’s difficult to overstate how silly these videos look from East and Southeast Asia. In fact, their comments sections are often filled with durian lovers from countries such as Malaysia or Singapore expressing annoyance.
Across Asia, durian is actually selling like never before. Long a coveted fruit, the durian has in recent years become the focus of a full-on, food craze.
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